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Celebrating the intersections of Pin@y culture + identity
 
 

hella pinay 04: the fashion issue - fall/winter’24

REIGING IN MANILA

From accidentally joining a voguing class to winning balls left and right, Savina Rise Mizrahi is an unstoppable Filipina force to be reckoned with.

KABUTÉ WORLD

Stylist and creative Cat Calica explores the spirit of experimentation and play in her new capsule collection.

JELLY DINER

Designer Elena Jimenez welcomes you to the Jellyverse, shot at the historic Filipino diner Uncle Mike’s in Chicago.

AIALA

The Honolulu-based designer on dressing the global island girl, her new wetsuit line, and life after TOQA.

PAGLINANG

Parangal Dance Company cultivates connections through dance, education and traditional attire.

ROLL OUT

Meet Hazel – aka Blaze Revlon – a Queer Filipina bridging the rollerskate and ballroom community in the Philippines.

GLYN ALLEY

Makati-based, Oriental Mindoro-bred designer Glyn Alley Magtibay recycles old X-ray films into contemporary balintawak.

KATAWHÁYAN

Visayan artist Giah De los Reyes alchemizes tropical textiles and natural dyes into one-of-a-kind pieces rooted in community.

TERN OUT 4 TERNO

mumu explores Imelda’s dark legacy through the iconic butterly sleeve.

 

GUNITA

Photographer Lawrence De leon’s colorful representation of memories set in old Manila, and its nostalgic past.

 
 
 

In the Tagalog language, being unapologetic is often referred to as being “bastos" – meaning vulgar or shameless – which in turn, is generally used as a put-down. We always try to reclaim that narrative by giving the Filipinx community, particularly women and gender non-conforming folks, a space to shine unapologetically.

We believe it's super important to disrupt the traditional media landscape and create the reflections of ourselves that we want to see in the world. To see people who look like us represented in an empowering, beautiful way positively impacts not just ourselves, but also has intergenerational and cross-cultural effects.

Asian culture is not a monolith; within the over 7,000 islands that came to be grouped together and called the Philippines under Spanish colonization, we have over 180 living languages alone. Too often our identities are erased within the already marginalized “Asian American” demographic – despite Filipinos being the second largest Asian immigrant group to the US. While solidarity amongst Asian Americans (and with ALL QTBIPOC groups) is critically important, we feel like it’s important for us to also make our own voices heard, to embrace and share our own cultures, and to be proud of who we uniquely are.

There’s more than enough room for all of us.

 

Stockists

Atomic Books
3620 Falls Rd, Baltimore, MD 21211

BāS Bookshop
1154 Nuuanu Ave, Honolulu, HI 96817

Casa Magazines
22 8th Ave, New York, NY 10014

Cone Shape Top
5200 Adeline St, Oakland, CA 94608

Eastwind Books of Berkeley
2066 University Ave, Berkeley, CA 94704

Eternal Now
Oakland, CA

FEELTRIP RECORDS / NO REQUESTS
2321 N Keystone Ave, Chicago, IL 60639

Native Sol
2018 E 4th St, Long Beach, CA 90814

Native Sol Oak Park
3328 Broadway, Sacramento, CA 95817

Obet & Del’s Coffee
5233 Hollywood Blvd, Los Angeles, CA 90027

Pegasus Books
2349 Shattuck Ave., Berkeley, CA 94704
1855 Solano Ave, Berkeley, CA 94707
5560 College Ave, Oakland, CA 94618

Skylight Books
1818 N Vermont Ave, Los Angeles, CA 90027

The Stacks Record Shop
965 B St, Hayward, CA 94541

With My Sister
5636 Shattuck Avenue, Oakland, CA 94609

 

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